About Leaders Life

Leaders Life Worksite Benefits

Leaders Life Insurance Company

Our Company Value Statement

Leaders Life, its management, employees, and stakeholders believe in the value that insurance products bring to families in securing their financial future and in taking care of the customer and their needs with integrity, care, and hard work.


Our Company Mission Statement

Our mission is to make fanatical fans of our company through world class service and the fairly priced insurance products we offer for the benefit of all stakeholders in Leaders Life Insurance Company, including our policyholders, our employer groups, our agents, our staff, and our shareholders.


Our Sales Team
Mission Statement

Our Sales Team desires to be a partner in building agencies through integrity, leadership, and innovation with passion for our customers.

Company History

Leaders Life Insurance Company began as the vision of our founder, Burt B. Holmes. Burt, a life-long Tulsan and business entrepreneur, has over 50 years of experience in insurance sales through his ownership of the Holmes Organisation. Burt’s entrepreneurship has been best evidenced by his vision of local convenience shopping as a co-founder of QuikTrip Corp., one of the best run convenient store chains in the mid-west and southern United States.

One of Burt’s primary core values is “Take Care of the Customer and the Customer Will Take Care of You”. In 1988 Burt felt the sale of term life insurance to individuals at the worksite was an untapped market in Oklahoma. This driving core value led to the formation of Leaders Life and our flagship product, Lifestyle, was developed.

Lifestyle is a Term to age 100 insurance product that has a critical illness (CI) accelerated death benefit. Leaders Life has been among the first in the country to offer this type of product. The CI accelerated death feature will pay 30% of the base death benefit when the insured is diagnosed as having a major illness such as a heart attack, cardiac surgery (including bypass or transplant), stroke, life-threatening cancer, or a terminal illness where the life expectancy is 2 years or less. This product alone has made Leaders Life a dominant force in marketing individual voluntary life insurance to workers in the state. It has been a market leader in Oklahoma for more than 20 years.

In 1999, Burt felt that the company was missing key operational and financial elements that existed at QuikTrip under the leadership of Burt’s partner, Chester Cadieux. After a brief search he became acquainted with Russ Angell who not only had the operational, financial, and technical experience from years at BlueCross/BlueShield of Oklahoma but, more importantly, shared Burt’s core values regarding focus on customers.

Today Leaders Life operates in 11 states (OK, TX, AR, KS, MO, SD, AL, MS, NM, SC, & LA) and is currently seeking licensure in GA and NC. The company services over 700 agents and brokers and 1,400 employer groups. Along with its recently modernized Term to 100 program adding contingent guarantee issue (CGI), the company has added voluntary short-term disability income, group life and ad&d as well as group accident to its Lifestyle family of products.