About Leaders Life

Leaders Life Worksite Benefits

Leaders Life Insurance Company

Our Company Value Statement

Leaders Life, its management, employees, and stakeholders believe in the value that insurance products bring to families in securing their financial future and in taking care of the customer and their needs with integrity, care, and hard work.


Our Company Mission Statement

Our mission is to make fanatical fans of our company through world class service and the fairly priced insurance products we offer for the benefit of all stakeholders in Leaders Life Insurance Company, including our policyholders, our employer groups, our agents, our staff, and our shareholders.


Our Sales Team
Mission Statement

Our Sales Team desires to be a partner in building agencies through integrity, leadership, and innovation with passion for our customers.

Company History

Leaders Life Insurance Company began operations in Tulsa, OK, in 1989. The company’s roots are connected to one of the country’s best-run convenience store chains, QuikTrip Corporation, also headquartered in Tulsa. One of Leaders Life's primary core values is "Take Care of the Customer, and the Customer Will Take Care of You." This driving core value led to the formation of Leaders Life, and the company’s flagship product, Lifestyle, was developed.

Lifestyle is a Term to age 100 insurance product with a critical illness (CI) accelerated death benefit. Leaders Life has been among the first in the country to offer this type of product. This product alone made Leaders Life a dominant force in marketing individual voluntary life insurance to workers in the state. It has been a market leader in Oklahoma for more than 30 years.

In the proceeding years, the company expanded into numerous states and added new products such as short-term disability, group life and ad&d, and group accident.

In 2015, the company’s senior officers and board of directors determined that a financial partner was in its best interest to achieve its long-term objectives. In October 2016, Michigan Farm Bureau acquired the company, and Leaders Life became a member of Michigan Farm Bureau's financially strong family of companies. The company’s management team continues to manage the company's operations, expanding markets, technology, and products. As a result of this union, in 2017 the company developed Lifecare, its newest version of Term to age 100 insurance with a chronic condition accelerated benefit.

Today Leaders Life operates as an A.M. Best A rated carrier offering products in (16) sixteen states, (14) fourteen states under its charter (OK, TX, AR, KS, MO, SD, AL, MS, NM, SC, NC, GA, FL & LA) and (2) two states under its sister company’s charter, Ohio based Cincinnati Equitable Life Insurance Company (KY & TN). Currently, the company is expanding into Nevada and Michigan (via Cincinnati Equitable Life.) The company services over 700 agents and brokers and 1,400 employer groups.